Experience & product

DESIGN

AI, strategy & innovation

I'm a product designer focusing in AI-native experiences and complex technical systems. Currently leading design for AI-powered solutions at JLL Technologies, including a generative AI assistant for commercial real estate and a geospatial intelligence platform. Previously at Framestore, Autodesk, and Pearson, I aligned strategic roadmaps with business objectives, introduced design thinking methods to optimise operations, and addressed complex user and client challenges through data-rich applications and enterprise platforms. I’m passionate about pushing the boundaries of human-AI interaction and creating adaptive, intelligent interfaces that transform how we work with technology.

Selected Projects

Ground Zero to a Design-Driven Culture

By employing systematic approaches, such as blueprinting and goal-orientated frameworks, my team aimed to integrate strategy and design into the cultural fabric of the organisation. My focus on weaving intent across the three levels of strategy, systems and experience while driving design maturity and growth, aimed to realise a lasting impact across the organisation.

What changed? Prioritisation of roadmaps started to align with wider company goals; by focusing on solving problems, development work became more efficient, and solutions with design input experienced greater positive feedback from users.

visualising 3d assets 
in realtime

Virtual production is a filmmaking technique that uses computer-generated imagery (CGI), augmented reality, motion capture, and other technologies to create realistic environments and effects on a virtual set. It allows filmmakers to visualise and capture scenes in real-time, making the production process more efficient and flexible. As the design lead within the core team, we pioneered a scalable ecosystem that addresses the industry's need for immediate creative iteration, bringing about significant cost savings and unmatched flexibility. 

What changed? Farsight has emerged as a highly sought-after pre-visualization service, garnering widespread acclaim from on-set crews, clients, and users alike. It’s proved a valuable tool for quick assessments of creative alternatives, particularly in complex shots. 

enhancing
COLLABORATION AND EFFICIENCY 
IN MEDIA PRODUCTION

While at Autodesk, in envisioning the future of media production, we recognised a pressing need for solutions that empower studios with greater creative agility and scalability. We developed Asset Lifecycle Management (ALM) to seamlessly connect artists to their production data, fostering collaboration across tools, artists, and studios at scale.

What changed? From proof of concept to full-scale production, the project transitioned from ideation to a green-lit project, soon to be launched as Autodesk Flow. Flow will help studios streamline manual processes, collaborate more efficiently, and transform disorganised data into compelling insights, helping teams identify risks, solve problems, and make the right creative decisions. From a business perspective, Asset Lifecycle Management is set to foster better tool integration, increase market share, and boost customer retention, positioning Autodesk as a leader in the VFX industry. 

A teacher’s gradebook

The Pearson English Portal aims to facilitate effective English teaching in the modern hybrid classroom, integrating interactive content with traditional printed materials. Teachers aim is to support their student’s learning, but at times it can be difficult to keep track of who’s doing well and who isn’t. How could we help them monitor, review and report in a way that could adapt to different teaching styles and student needs?

What changed? The resulting designs offered clear, purposeful information, prioritising skill data. Teachers could swiftly identify areas needing attention and easily access detailed information on-demand. The design allowed for quick transitions between learning objectives, skills, averages, progression, and completion, providing an intuitive and efficient tool for monitoring student performance.

managing shot data

Our focus was on developing a solution that seamlessly captures, organises, packages, and publishes data generated within a virtual production session within pre-production services for visual effects. It enhances efficiency in downstream departments by providing a structured and accessible data repository.

What changed? It contributed valuable enhancements to the broader virtual production ecosystem and the MVP’s capabilities were integrated into the Farsight suite for virtual production. 

Innovate
with 
intent

The strategic imperative was to safeguard resilience and success in a dynamic world through a purposeful innovation program.

What changed? In under a year, we piloted and launched a foundational innovation ecosystem with the view to efficiently collect, review, prioritise, de-risk, and fund ideas aligned with strategic objectives.